Why did New Coke fail as a product?

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Question: Why did New Coke fail as a product?
Option analysis: 
Option shown: 'Original Coke had so much brand equity that loyal Coke drinkers rejected change.'
- This choice highlights a core factor in the New Coke case: the strong brand equity of the original Coca-Cola and the loyalty of its consumer base, which perceived the reformulation as a betrayal of a familiar and beloved flavor. The public’s attachment to the classic Coke taste and identity contributed to resistance, even in the face of potential product improvements. 
- From a consumer behavior perspective, brand equity creates expectations and emotional connections; when a change disrupts those expectations, even a technically superior product may face backlash. In the New Coke scenario, the change disrupted taste and brand associations more than it added perceived value for many customers, leading to swift backlash and market rejection. 
- On the other hand, some elements that could be cited as partial contributing factors—such as distribution, pricing, or market testing—are not present in this option, which focuses specifically on consumer sentiment toward change. 
- The reasoning behind this option is consistent with historical analyses: the failure was less about the product’s objective quality and more about brand loyalty and the emotional attachment customers had to the original formula, which caused a negative reception toward the reformulation.
- Therefore, if we consider what the provided option asserts, it correctly identifies a central cause of New Coke’s failure: the strong brand equity of Original Coke led loyal drinkers to reject the change.
In summary, this option correctly captures the essential dynamic that doomed New Coke: the powerful attachment to the original flavor and brand, which spurred rejection of the reformulated product.

MARK5560 (L1) Quiz 1

Why did New Coke fail as a product?

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