Read the scenario before you answer the question. Scenario: During a marketing team meeting at “EverGlide Footwear,” two junior associates debate how to increase the brand’s long-term value. One says, “We just need a catchy logo and slogan.” Another responds, “That’s helpful, but what really drives brand equity is when people recognize us and associate us with something meaningful, like performance or comfort.” Their manager jumps in and says, “Let’s focus on what really creates brand equity so we can invest in the right things.” Question: Based on standard marketing principles, what are the two core elements that create brand equity?