True or false? A brand audit is an internal company focused exercise to make sure marketing operations are efficient & effective.

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BlackTom AI · Accepted Answer

The statement asserts that a brand audit is an internal company–focused exercise to ensure marketing operations are efficient and effective. 
However, brand audits typically examine both internal and external dimensions of a brand. They assess how the brand is perceived by customers and the market, as well as how internally the brand strategy is implemented across communications, products, services, and experiences. 
Relying solely on internal efficiency and effectiveness overlooks external perceptions, competitive positioning, brand equity, and consistency across touchpoints that a comprehensive brand audit aims to evaluate. 
Because a comprehensive brand audit includes external brand perception, customer insights, competitive context, and alignment with the overall brand strategy—not just internal operations—it is not accurate to describe a brand audit as purely an internal exercise focused only on marketing efficiency. 
Thus, the statement is false.

MKTG-4155-02Sp25 Brand Management Quiz #2

True or false? A brand audit is an internal company focused exercise to make sure marketing operations are efficient & effective.

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