Brand attitude relates to:

Question

BlackTom AI · Accepted Answer

Brand attitude is a multifaceted construct that encapsulates how consumers evaluate a brand across different dimensions.
Option 1: 'Customers' perceived rational value of the brand' highlights the cognitive or utilitarian assessment—how buyers judge functionality, quality, and benefits. These rational evaluations are a core component of attitude formation.
Option 2: 'All of these answers are correct' aggregates the various facets, acknowledging that attitude also covers emotional responses and purchase intentions in addition to rational assessments.
Option 3: 'Customers' feelings and emotions towards a brand' points to the affective dimension of attitude. Emotions toward a brand can strongly influence preference and loyalty.
Option 4: 'Customers' intentions to buy the brand' reflects the behavioral or motivational aspect, indicating how attitude translates into actual or planned purchasing actions.
Taken together, each of the first, third, and fourth options represents a distinct facet of brand attitude, meaning the most comprehensive choice is the one that includes them all.
Thus, the only option that correctly captures the full scope of brand attitude is the one declaring that all of these answers are correct.

MKTG90026_2025_SM1 Week 2 Quiz for Part 2

Brand attitude relates to:

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