Brainstorming is best conducted when participants are asked to:

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The question asks about the optimal approach during a brainstorming session and lists several possible directives for guiding participant behavior.
Option 1: 'Evaluate ideas at the time they occur' — This tends to interrupt free-thinking and self-censorship, which can stifle creativity. Evaluating ideas during generation introduces criticism early and may cause participants to withhold unconventional thoughts.
Option 2: 'Generate a single idea' — Brainstorming thrives on quantity and diversity; focusing on a single idea severely limits idea generation and misses the benefits of building on others' contributions.
Option 3: 'Postpone the evaluation of ideas for later' — This aligns with classic brainstorming guidelines that encourage free association, rapid idea generation, and postponement of judgment to maintain a non-threatening, open environment and maximize creative output. By deferring criticism, participants feel safer to share wilder or less feasible ideas that can later be refined.
Option 4: 'Rank ideas from best to worst' — Ranking implies judgment and prioritization during the generation phase, which can inhibit risk-taking and reduce the number of ideas produced. It is more appropriate after the brainstorm when ideas are being evaluated.
Option 5: 'Criticize all ideas' — Open criticism during brainstorming tends to shut down participation and discourage sharing, undermining the purpose of generating a broad set of ideas.
In summary, the most effective brainstorming approach is to postpone evaluation (Option 3) to maintain fluency and openness, while the other options introduce judgment, restriction, or negativity that diminish idea generation and creative flow.

33:620:302:01 MANAGEMENT SKILLS Final Exam

Brainstorming is best conducted when participants are asked to:

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