_____ segmentation is based on what the product will do rather than on consumer characteristics.

Question

BlackTom AI · Accepted Answer

In market segmentation discussions, different bases are used to categorize potential customers. 
Option 1: Benefit segmentation. This approach groups customers by the specific benefits they seek from a product or service, focusing on what the product will do for them rather than who they are. This aligns with the prompt, which emphasizes the product’s function or outcome as the basis for segmentation. 
Option 2: Volume segmentation. This would categorize markets by purchase quantity or usage volume, not by the product’s functional promises or outcomes, so it’s not aligned with the idea of segmentation by product performance or benefit. 
Option 3: Demographic segmentation. This uses characteristics like age, gender, income, and education to segment the market, which is based on consumer traits rather than the product’s capabilities or benefits. 
Option 4: Psychographic segmentation. This relies on lifestyle, values, opinions, and interests, again focusing on consumer characteristics rather than the product’s intended function or benefits. 
Option 5: Logical segmentation. This term is less standard in mainstream marketing segmentation frameworks; when used, it would imply a reasoning-based or rule-based approach, which does not tie directly to the product’s benefits or performance. 
Thus, among the options, benefit segmentation uniquely centers on what the product will do for the customer, rather than on who the customer is. The other options hinge on consumer characteristics or less conventional framing, rather than the product’s perceived benefits or outcomes.

BUS-10-38944 Quiz (Chapter 11)

_____ segmentation is based on what the product will do rather than on consumer characteristics.

View Explanation

Log in for full answers

Similar Questions

A premium chocolate brand identifies two key customer groups: (1) affluent professionals who buy chocolates as gifts, and (2) everyday consumers seeking small indulgences. It develops separate product lines and marketing messages for each group. Which segmentation method is being applied?

An ad for Virgin airlines shows a traveler sleeping comfortably in the airline’s new seats. This ad is using _____ segmentation to appeal to its market.

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler