From which quadrant in the BCG matrix are unsuccessful products in popular new product categories likely to exit?

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Question presented: From which quadrant in the BCG matrix are unsuccessful products in popular new product categories likely to exit?

Option 1: Star. Stars reside in high growth and high market share. They are leaders in growth segments and typically receive investment to maintain position, not exit when unsuccessful in new categories. This option is not aligned with the typical exit pattern for unsuccessful items in popular new products.

Option 2: Dog. Dogs sit in low growth and low market share. They are often candidates for divestiture or discontinuation, but the prompt emphasizes products in popular new categories, which implies they initially attract attention and potential, not the stagnation associated with Dogs. Thus, this choice describes a common exit path for entrenched underperformers, but not the specific scenario described.

Option 3: Question Mark. Question Marks (also called Problem Children) are in high growth markets but have low relative market share. In popular new product categories, many of these carry high potential but uncertain performance. When they fail to gain traction despite the growth opportunity, the typical strategic move is to exit or divest, converting from a potential to a discontinued status. This aligns with the idea of exiting unsuccessful entrants in dynamic, growth-oriented categories.

Option 4: Cash Cow. Cash Cows operate in low growth but high market share. They generate steady cash but aren’t the focus for exit decisions in the context of popular, rapidly evolving new product categories. Their role is usually to fund other ventures, not to exit when faced with failure in new categories.

Option 5: Either of the lower-level quadrants. While both Star and Cash Cow are higher- or more stable-performance quadrants, the description in the prompt points to the specific pattern associated with high-growth opportunities where failure leads to exit, which is most characteristic of the Question Mark quadrant. Saying "either of the lower-level quadrants" would blur the distinct exit dynamics tied to either Dogs or Question Marks, making it an imprecise choice.

In summary, the reasoning above maps the scenario of unsuccessful products in popular, high-growth categories to the quadrant characterized by high growth with low share, where divestment or exit is a common strategic response. This supports identifying the intended quadrant as the one described in Option 3.

COMM_V 296 103 104 2025W1 2025W1 COMM 296 Mid-Term Exam - October 16 - Requires Respondus LockDown Browser

From which quadrant in the BCG matrix are unsuccessful products in popular new product categories likely to exit?

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