Questions
PRINCIPLES OF MARKETING MKT 3100-11 (92759) Exam 1 - Ch. 1, 2, 3, 5, and 6
Single choice
A product that is in a high-growth market but has a low market share would be classified as a __________ on the BCG matrix.
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Step-by-Step Analysis
In this question, we are asked to identify the BCG matrix classification for a product that operates in a high-growth market but holds a low market share.
First, recall the four quadrants of the BCG matrix: Stars are high growth and high market share; Question Marks (also called Pr......Login to view full explanationLog in for full answers
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