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MKTG1001 (ND) Practice early feedback task
Single choice
Channel 9 has a high market share in the free to air media market. The free to air media market has low growth potential. This business fits into the ________ category of the BCG growth-market share matrix.
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The BCG growth-share matrix classifies business units by two dimensions: market growth and relative market share. A cash cow is characterized by a high market share in a low-growth market, delivering steady cash flow with little need for heavy investment. In this quest......Login to view full explanationLog in for full answers
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