Questions
MKTG1001(无色) 练习早期反馈任务
Single choice
双向无线电市场正在消失。根据 BCG 增长市场份额矩阵,在双向无线电市场中占有较小份额的公司将被视为 ________
View Explanation
Verified Answer
Please login to view
Step-by-Step Analysis
The question asks about the BCG growth-share matrix classification for a market (two-way radio) that is declining and has companies with a small market share in that market.
In the BCG matrix, a ‘Dog’ refers to a business unit or product with a low market share in a low-growth market. Such units typically generate just enoug......Login to view full explanationLog in for full answers
We've collected over 50,000 authentic exam questions and detailed explanations from around the globe. Log in now and get instant access to the answers!
Similar Questions
Question at position 14 Starbucks uses a portfolio strategy in managing its diverse business segments. Tea has a low market share in the portfolio, however, is a growing market. This type of product would be best described as a Cash cowQuestion markStarDog
Question at position 3 A major media conglomerate recently invested significant capital into a new streaming platform focused solely on live, interactive sports documentaries, a segment where they have no previous presence and the market is highly uncertain. Using the Boston Consulting Group (BCG) Matrix, how would this new business unit most likely be classified in the short term?StarCash CowDogQuestion Mark
A product that is in a high-growth market but has a low market share would be classified as a __________ on the BCG matrix.
From which quadrant in the BCG matrix are unsuccessful products in popular new product categories likely to exit?
More Practical Tools for Students Powered by AI Study Helper
Making Your Study Simpler
Join us and instantly unlock extensive past papers & exclusive solutions to get a head start on your studies!