All multi-attribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element?

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Here is the question restated: All multi-attribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element?

Option a: Action variables. This choice suggests that action variables are the missing third element. In most multi-attribute models, action variables are not the standard third component; these models focus on how attributes and beliefs combine with weights to form an overall attitude, rather than prescribing specific action variables as a core element.

Option b: Motivations. While motivation can influence attitudes, it is not typically listed as the third mandatory element in classic multi-attribute attitude models. The standard triad concerns the attributes themselves, the beliefs about those attributes, and the weights that express their relative importance, not motivational constructs.

Option c: Recency of events. Recency deals with temporal salience in some judgment processes, but it is not identified as the fundamental third element across traditional multi-attribute attitude frameworks. The canonical components are the attributes, beliefs, and the importance weights, which assign relative significance to each attribute.

Option d: Importance weights. This is the element that these models designate as the third component. Importance weights quantify how strongly each attribute contributes to the overall attitude, reflecting their relative significance in the decision or evaluation process. This weighting mechanism completes the triad alongside the attributes and beliefs.

In summary, the core structure of standard multi-attribute attitude models comprises attributes, the beliefs about those attributes, and the importance weights that express each attribute’s relative influence. The other options describe concepts that are not universally defined as the required third element in this modeling framework.

MKTG205_S2 Quiz 8 测验 8

All multi-attribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element?

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