Consuela makes a donation to the Autism Research Institute. Which component of Consuela’s attitude toward autism research does this represent?

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When analyzing attitudes, we distinguish between the affective (feeling), cognitive (beliefs), and behavioral (actions) components. 
Option 1: behavioral component. A donation represents a concrete action taken to support autism research, which is a behavioral expression of Consuela's attitude toward autism research. This aligns with the behavioral component, as it demonstrates what she does as a result of her attitude. 
Option 2: affective component. This would involve Consuela's feelings or emotions about autism research (e.g., liking or disliking it). Simply donating does not directly reveal her emotional state, so this option describes an emotion rather than the action taken. 
Option 3: cognitive component. This concerns beliefs or thoughts about autism research (e.g., believing it is important or valuable). A donation reflects behavior, not necessarily the underlying beliefs, so this option misses the action-oriented aspect. 
Option 4: affordable component. This is not a standard component of attitude theory; it seems to be a distractor mixing up concepts like feasibility or cost with attitude structure. It does not map onto a recognized component of attitude. 
Overall, the act of donating is best understood as the behavioral component of attitude, since it is the observable behavior that expresses Consuela's stance toward autism research.

MARKETNG 211-02 FA 25 Exam #1 (Chapters 1-2, 4-7) - Requires Respondus LockDown Browser

Consuela makes a donation to the Autism Research Institute. Which component of Consuela’s attitude toward autism research does this represent?

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