Questions
MKTG-2910-2 CB quiz 3
Single choice
A light brown, slightly sticky, sweet, round food with a hole in the middle is easily recognized as a doughnut in nearly every part of the world. Which of the following consumer reactions to a stimulus is demonstrated in this example?
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Step-by-Step Analysis
The question presents a familiar food item—a doughnut—described as light brown, slightly sticky, sweet, round with a hole, recognized globally. The task is to identify the consumer reaction to a stimulus demonstrated by this recognition.
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