Question at position 13 Which promotion alternative is an efficient means to reach large numbers of people, but has high costs and it is difficult to receive good feedback?advertisingpublic relationsdirect marketingsales promotionpersonal selling

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BlackTom AI · Accepted Answer

Question at position 13: Which promotion alternative is an efficient means to reach large numbers of people, but has high costs and it is difficult to receive good feedback?

Option 1: advertising. This choice aligns with the prompt because advertising is known for its broad reach, allowing messages to reach large audiences efficiently. However, it typically involves substantial costs (media buys, production) and the feedback loop can be slow or indirect, making it harder to gauge immediate reactions or responses from individual consumers.

Option 2: public relations. PR aims to build a favorable image and may reach wide audiences, but it is not as directly scalable or uniform as advertising, and costs can be variable. Feedback is often indirect (media coverage, public perception) rather than a structured, timely response from a targeted market.

Option 3: direct marketing. Direct marketing targets specific individuals or segments with personalized messages, which can be cost-efficient on a per-contact basis and offers clearer feedback through responses and data tracking. It is less about reaching “large numbers” passively and more about targeted outreach.

Option 4: sales promotion. Sales promotions are typically short-term incentives designed to boost immediate action. They can generate quick responses but are not inherently about reaching large audiences efficiently; costs can be high when scaled, and feedback may still be challenging to interpret across a broad market.

Option 5: personal selling. Personal selling involves one-on-one interactions, providing high-quality feedback but at a high cost and limited reach per communication. It is not the most efficient way to reach large numbers.

Overall, advertising matches the description of efficient large-audience reach with high costs and relatively challenging feedback, compared with the other promotional tools.

Question at position 13 Which promotion alternative is an efficient means to reach large numbers of people, but has high costs and it is difficult to receive good feedback?advertisingpublic relationsdirect marketingsales promotionpersonal selling

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