In the lecture, what were the two important influences in the development of advertizing? (Must choose 2 items for full credit)

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Question restatement: The query asks to identify the two important influences in the development of advertising discussed in the lecture, and specifies that two items are needed for full credit.
Option analysis:
- Movie reviews: While movie criticism can influence public taste or media discourse, it is not commonly cited as a foundational influence in the historical development of advertising as a field. The link to advertising quality signals or consumer persuasion is indirect at best, making this option less aligned with the core historical influences typically emphasized in lectures about advertising's origins.
- Medicine: Medical practice and healthcare concepts can influence messaging and public health campaigns, but medicine is not typically framed as a primary driver in the development of advertising as a discipline. Unless the lecture framed health communications as a primary catalyst, this option is not a standard foundational influence in advertising theory.
- Evangelicalism: Evangelical religious movements historically played a significant role in shaping mass communication, fundraising appeals, and persuasive techniques used in advertising-like campaigns. The discipline often discusses how evangelical organizations contributed to early fundraising ads, moral appeals, and broad dissemination methods, making this a plausible and common influence highlighted in discussions of advertising history.
- Psychology: Psychological theories of motivation, persuasion, consumer behavior, and attitude change have deeply informed advertising strategies, targeting, and effectiveness. This option is widely recognized as a core influence in how advertising designs messages, selects audiences, and predicts responses, aligning strongly with the development of advertising concepts.
Synthesis: Among the provided options, Evangelicalism and Psychology stand out as the two items most frequently presented as foundational influences on the development of advertising, due to their direct impact on persuasive techniques, audience targeting, and message design. The remaining options, Movie reviews and Medicine, do not typically serve as primary drivers of advertising development in standard historical or theoretical accounts presented in lectures. Taking both the common historical framing and the logic of persuasive communication into account, the two influential sources align with Evangelicalism and Psychology.

ARTEDUC 1600 SP2025 (17707) Lecture Quiz 4

In the lecture, what were the two important influences in the development of advertizing? (Must choose 2 items for full credit)

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