此问题已重新计分。

Please read the scenario carefully, and the evaluate the statement provided below:

Scenario:
PowerFit Gym runs an advertising campaign with the following message:

"Feeling tired all the time? Struggling to stay fit? Your life is incomplete without a healthy body! You need our ‘Ultimate Energy’ workout plan to fix your problems. Sign up today—your future self will thank you!"

The ad shows before-and-after photos of a stressed, exhausted person transforming into a happy, energetic individual after joining the gym.

Statement to Evaluate:
"This ad is trying to create a need rather than address an existing one."

Question

此问题已重新计分。

Please read the scenario carefully, and the evaluate the statement provided below:

Scenario:
PowerFit Gym runs an advertising campaign with the following message:

"Feeling tired all the time? Struggling to stay fit? Your life is incomplete without a healthy body! You need our ‘Ultimate Energy’ workout plan to fix your problems. Sign up today—your future self will thank you!"

The ad shows before-and-after photos of a stressed, exhausted person transforming into a happy, energetic individual after joining the gym.

Statement to Evaluate:
"This ad is trying to create a need rather than address an existing one."

BlackTom AI · Accepted Answer

In this scenario, the evaluation task asks whether the ad is creating a need rather than addressing an existing one.

Option analysis:
- If we consider the ad copy: “Feeling tired all the time? Struggling to stay fit? Your life is incomplete without a healthy body! You need our ‘Ultimate Energy’ workout plan to fix your problems. Sign up today—your future self will thank you!” along with the before-and-after photos, the advertiser is drawing attention to a preexisting concern for many people—fatigue, poor fitness, and dissatisfaction with current health.
- The presence of statements like “Feeling tired all the time” and “Struggling to stay fit” highlights actual symptoms or problems that people may already recognize. The ad then positions a specific solution (the workout plan) as the fix to those recognized problems.
- From a marketing theory perspective, advertising often reframes or intensifies a customer’s existing needs rather than introducing an entirely new need. By naming concrete issues and offering a remedy, the ad is aiming to address an established motivation—improving health and energy.
- The dramatic before-and-after imagery reinforces the idea that there is an existing problem (low energy, poor fitness) and that the product can address it. This supports the view that the ad is responding to an existing need rather than merely creating a new one.
- If one argued that the line “you need our … workout plan” could cultivate a new desire (to be energetic or transformed), that interpretation would still hinge on recognizing an underlying need for health and vitality that the ad then associates with the product. In other words, it leverages existing concerns to motivate action.
- Therefore, the statement that the ad is trying to create a need rather than address an existing one does not hold when examining the content closely. The content centers on known problems and offers a remedy, indicating an addressing of an existing need rather than the generation of a wholly new one.

Alternate considerations:
- Some readers might feel the ad could exaggerate or sensationalize the problem to amplify urgency, which is a common persuasive tactic. However, this does not necessarily mean the need is nonexistent beforehand; it often amplifies attention to an existing concern.
- The claim could be seen as partially true if interpreted as creating a stronger sense of need by depicting drastic before-and-after results. Yet the core issues—tiredness and lack of fitness—are presented as existing states the product promises to improve, which aligns with addressing an existing need rather than inventing one.

In summary, the ad frames genuine health concerns and offers a solution, which aligns with addressing an existing need. The reasoning behind labeling the statement as true would require viewing the need as newly constructed by the ad, which the depicted symptoms and transformation imply are existing problems. Consequently, the statement is evaluated as False.

Principles of Marketing Quiz 1.1 - What is Marketing? - Summer 2025

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