Which of the following is a disadvantage of using a magazine as an advertising medium?

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BlackTom AI · Accepted Answer

Question restatement: The prompt asks to identify a disadvantage of using a magazine as an advertising medium, given the following options.
Option 1: 'It consists of low-quality reproduction.' This claim is generally inaccurate for magazines, which are designed for high-quality printing to showcase visuals; while some older or very inexpensive publications might vary, the common expectation is solid reproduction quality, making this option an unreliable disadvantage.
Option 2: 'It has low credibility and image.' Magazines often benefit from targeted audiences and perceived credibility, especially established or trade magazines. While credibility can vary by publication, this broad statement overgeneralizes and is not universally true, so it’s not a solid disadvantage across magazines as a medium.
Option 3: 'It has a poor pass-along readership.' Magazines typically have relatively low pass-along readership compared with newspapers or digital media, but the extent of pass-along varies by magazine type (e.g., consumer magazines may have higher circulation, whereas niche publications may be more targeted). This characteristic can be considered a limitation in some contexts, though not universally poor for all magazines.
Option 4: 'It has low geographic selectivity.' In fact, magazines often have decent geographic targeting through regional editions or local publications, though national magazines may be less geographically selective. The claim of universally low geographic selectivity is not universally accurate and depends on the publication, so it is not a definitive disadvantage.
Option 5: 'It involves high costs.' This is a common and solid disadvantage associated with magazines: production and advertising costs (artwork, placement, ad rates) can be high, especially in premium or nationally distributed magazines, making this a credible and widely cited drawback.
Reasoning synthesis: When evaluating which statement represents a disadvantage, consider whether the claim is broadly applicable across typical magazine advertising scenarios. High costs are repeatedly cited as a drawback due to production and placement expenses, whereas other options depend on specific magazines, editions, or contexts and are not universally true. The most consistently stated disadvantage among standard textbook and industry sources is the cost factor, while the other statements either overgeneralize or are true only in particular cases rather than universally applicable drawbacks.

Test: Exam 3

Which of the following is a disadvantage of using a magazine as an advertising medium?

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