The channels through which advertising is carried to prospective customers are advertising:

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The question asks about the channels through which advertising is carried to prospective customers and provides five candidate words to choose from.
Option 1: 'waves' — This term is not used in advertising to describe channels; it could be confused with electromagnetic waves or sound waves, but it does not denote a marketing channel category.
Option 2: 'routes' — While this word can describe paths or channels in a general sense, in advertising terminology it is not the standard label for the media through which ads are delivered to audiences.
Option 3: 'segments' — 'Segments' typically refer to market segments, which are groups of customers, not the channels used to deliver advertising messages. This choice confuses audience segmentation with media channels.
Option 4: 'media' — In advertising language, 'media' is the accepted term for the channels through which messages are transmitted to prospective customers, such as TV, radio, print, online, and outdoor media. This aligns with standard industry phrasing and is the appropriate category for delivery vehicles.
Option 5: 'conduits' — While 'conduit' can metaphorically mean a channel, it is not the conventional term used in advertising to describe the delivery platforms for messages, making it an inaccurate label in this context.

BUS-10-38944 Exam #3 (Chapters 7, 8, 10-12)

The channels through which advertising is carried to prospective customers are advertising:

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