Omnichannel retailers
Blank
______ provide an integrated shopping experience across all their channels.

Question

Omnichannel retailers 
Blank
______ provide an integrated shopping experience across all their channels.

BlackTom AI · Accepted Answer

Consider the idea being tested: Omnichannel retailers are expected to offer a seamless, unified shopping experience across multiple channels. 
Option 1: 'struggle to provide an integrated shopping experience across all their channels.' Saying retailers struggle to provide such an experience would contradict the defining purpose of omnichannel strategy, which aims to deliver seamless integration rather than ongoing difficulty. 
Option 2: 'easily provide an integrated shopping experience across all their channels.' This matches the intended meaning of omnichannel, which is designed to enable a smooth, cohesive customer experience across online, in-store, mobile, and other touchpoints. The adverb 'easily' reinforces the sense of capability and efficiency in delivering integration. 
Option 3: 'find it impossible to provide an integrated shopping experience across all their channels.' This extreme negative framing contradicts the core concept of omnichannel, which seeks to enable integration rather than declare it unreachable. 
Option 4: 'automatically provide an integrated shopping experience across all their channels.' While automation is part of many omnichannel systems, the phrasing feels awkward and implies a mechanical certainty that isn’t universally guaranteed; the statement is less precise than the straightforward 'easily' option. 
In summary, only the second option coherently expresses that omnichannel retailers deliver an integrated experience across channels without implying obstacles, impossibility, or awkwardness in phrasing.

Omnichannel retailers Blank ______ provide an integrated shopping experience across all their channels.

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