Questions
MKTG1199 模块 4:总结
Single choice
Cammy 喜欢了解并购买最新的科技产品。在她的朋友中,她几乎总是第一个拥有最新电子产品的人。Cammy 购买的产品通常会被大量消费者采用,但偶尔也会购买一些只有一小部分人采用的产品。Cammy 属于以下哪个采用者群体?
Options
A.中上部
B.创新者
C.晚期大众
D.落后者
E.早期大众
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Step-by-Step Analysis
题干要点:Cammy 喜欢了解并购买最新科技产品,通常是朋友中第一个拥有最新电子产品的人;她购买的产品有时会被大量消费者采用,也有时只被极少数人采用。这描述了一个在新产品传播早期就采取行动的用户群体。
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