Each time an ad is shown to a user is known as an impression.

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BlackTom AI · Accepted Answer

The statement under consideration is: 'Each time an ad is shown to a user is known as an impression.'
Option 1: True. In digital advertising, an impression is generally counted each time an ad is served and displayed to a user, regardless of whether the user interacts with it. This means multiple impressions can be accumulated for the same user if the ad is shown repeatedly, which is a key aspect of impression accounting.
Option 2: False. This would be incorrect because the core idea of an impression is the act of serving the ad to be shown, not necessarily the user’s interaction (which would relate more to a click, engagement, or conversion). Saying it’s not an impression would disregard the standard metric used to measure ad exposure.
Additional nuance: It’s worth noting that some platforms distinguish between served (served/impressions) and viewable impressions (where the ad actually appears within the user’s viewport). However, the basic definition of an impression remains tied to the event of the ad being shown to the user, even if it isn’t guaranteed to be seen. Misconceptions often confuse impressions with clicks or views, but impressions are about the display event itself, not the action taken by the user.
In summary, option True aligns with the conventional definition of an impression as the event of the ad being served to the user. The False option would misrepresent what constitutes an impression and would conflate exposure with engagement.

KSB-113-006.2025F [25 Fall] Final Exam- Requires Respondus LockDown Browser

Each time an ad is shown to a user is known as an impression.

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