The number of times an ad appears in front of the user is known as the number of
Blank
______.

Question

The number of times an ad appears in front of the user is known as the number of 
Blank
______.

BlackTom AI · Accepted Answer

The question asks about a metric that counts how many times an advertisement is shown to users. This is a core concept in digital advertising measurements.
Option 1: conversions. This refers to the number of times a user completes a desired action (like a purchase or signup) after seeing or clicking an ad, not simply how often the ad is displayed. Therefore, this is not the correct term for ad appearances.
Option 2: impressions. Impressions specifically measure how many times the ad is displayed to users, regardless of whether it was clicked or acted upon. This matches the description in the question, making it the correct choice.
Option 3: click-throughs. Also known as clicks, this metric counts how many times users clicked on the ad, not how many times the ad appeared. It does not capture mere exposure frequency.
Option 4: gross rating points. This is a broader media metrics concept used in broadcast planning, combining reach and frequency across a campaign, but it is not the simple count of ad displays. It does not directly answer the question about the number of times an ad appears.
In summary, the only option that directly corresponds to the count of ad displays is impressions, while the other options describe outcomes (conversions), interactions (click-throughs), or aggregated planning metrics (GRPs) that do not fit the given prompt.

The number of times an ad appears in front of the user is known as the number of Blank ______.

View Explanation

Log in for full answers

Similar Questions

Each time an ad is shown to a user is known as an impression.

Question at position 1 Each time an ad is shown to a user is known as an impression.TrueFalse

Impressions is the number of times an advert is displayed.

What is the meaning of an 'impression'?

Impressions are "Ads displayed on screen to Users". If a user sees the ad, the impression is recorded as +1, else if a user does not see the ad (even though the ad is displayed on the screen, impression is recorded as 0.

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler