Impressions is the number of times an advert is displayed.

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BlackTom AI · Accepted Answer

In this true/false item, we need to assess the statement about impressions in advertising metrics.
Option 1: True. The term 'impressions' is defined as the number of times an advertisement is displayed to users, regardless of whether it is clicked or engaged with. This aligns with standard digital advertising metrics, where each instance of ad exposure counts as one impression.
Option 2: False. Claiming that impressions measure something else (such as clicks, conversions, or unique users) would be inaccurate, because impressions do not track actions taken after viewing the ad, nor do they distinguish distinct viewers from repeated views in their basic definition.
Putting it together, the statement matches the conventional definition of impressions, since it explicitly ties impressions to the display events of the advert. Any confusion would arise if one confused impressions with metrics like clicks (which track engagement) or reach (which can refer to unique viewers in some contexts).

Impressions is the number of times an advert is displayed.

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What is the meaning of an 'impression'?

Impressions are "Ads displayed on screen to Users". If a user sees the ad, the impression is recorded as +1, else if a user does not see the ad (even though the ad is displayed on the screen, impression is recorded as 0.

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