Which of the following could a retailer use to determine which of two different marketing messages generates the most sales?

Question

BlackTom AI · Accepted Answer

To determine which marketing message is more effective, we need to compare two messages directly under controlled conditions.
Option 1: Predictive analytics. This involves forecasting outcomes based on data and could suggest likely winners, but it doesn’t directly compare two messages in real-time to observe actual sales differences.
Option 2: Churn rate. This measures the rate at which customers stop using a product or service over time. It is not a direct method for testing two marketing messages and their impact on sales in a head-to-head comparison.
Option 3: A/B test. This approach randomly assigns different marketing messages to comparable groups and measures actual outcomes (sales) to determine which version performs better. It is specifically designed for head-to-head comparisons of messages.
Option 4: Cost-per-impression. This metric assesses the cost efficiency of delivering an impression but does not indicate which message drives more sales, since it ignores conversion outcomes.
Option 5: Cost-per-click. While this measures the expense to get a user to click, it does not directly translate clicks into actual sales or compare the ultimate effectiveness of messages on revenue without additional analysis.
In summary, the most direct and reliable method for deciding which message yields more sales is a controlled comparison that observes actual sales results, which is achieved by an A/B test.

Which of the following could a retailer use to determine which of two different marketing messages generates the most sales?

View Explanation

Log in for full answers

Similar Questions

Which of the following describes "A/B testing" in online marketing?

________ is a simple type of test frequently used in various marketing media wherein marketers usually change only one element.

_____________ is a simple field experiment in which two versions of some marketing element are randomly assigned to subjects in the field and then compared on outcomes of interest.

A/B Tests are field experiments in the digital marketing context making use of big data. Is this statement correct or false?

What is the primary purpose of A/B testing in marketing research?

What is A/B Testing?

Experimentation can be used to optimize the attributes of Display Ads to maximize Clicks, Conversions, or Impressions

In a consumer society, many adults channel creativity into buying things

More Practical Tools for Students Powered by AI Study Helper

Homework AI Solver

Stylized AI Paper Writer

Plagiarism Checker Assistant

Citation AI Academic Writing Tool

In-Class Translation Assistant

AI Note Generator

AI Quiz Answers

Past Exam Questions from University Test Bank

Smart Practice Assistant

Adaptive Practice

Making Your Study Simpler